Partly because of social media, that "human element" in B2B marketing/sales is more important and desirable than ever. Here are a few ways to add the human element to your marketing and sales efforts.

It was just too many words. I was attending church the other day. During one of the readings in my book I stumbled over a big, chunky 66-word sentence. Counted them a second time. Yup, 66 words.

Been networking lately? Of course you have. Almost everyone is doing it, whether to seek new business, find a new job, or for many other reasons. If we're going to do it, let's do it well. Some tips....

I’m a casual watcher of network TV here in northeast Ohio. And I’ve noticed something that I never noticed before: television commercial scripts being edited after the commercials have run for some time. And in two of the three examples below these edits do not appear to be strategic (in other words, it doesn’t seem as though the lines were changed because the product or service had changed, for example). They’re just tweaks.

You’re being interviewed on television, or on the radio, or during the creation of a video. The interviewer politely says to you: “Thank you for joining us.” And you reply with: “Thanks for having me.”

Some of these great taglines are current. Some are classics. Maybe you have some great taglines of your own?

Copywriting is a great profession. Every day I get to learn and write about new companies, new industries, new products, and new services. And the ultimate goals? Make your company look good, differentiate what you’re marketing, and make your firm more competitive.

Thanks primarily to digital everything, marketers like you have dozens of communications channels available. But which channels are best for marketing your product, service, or cause? There is no single, correct answer. But there is one can’t-miss process: Your company’s marketing team needs to get out there and discover how your target audience wants to be engaged. To communicate effectively (and be heard) you really need to know what your customers are reading, watching, and listening to. So, why not just ask them?

There are many ways to receive and consume media these days. But here’s a toast to radio. May it never, ever go away. Why? Because radio is…

If you’re a confident person, you’ll likely be a confident writer. Or artist. Or musician. Or designer. But how can a creative person keep himself or herself thick skinned and feeling strong? Here are some interesting ways to feel powerful.

You and most other people write for fun. And when you write for fun, you can generally say whatever you want. Plus you can say it however you want.

Do you want active content? Yes, you do. Trust me. By “active” I mean spirited, lean, and engaging. And by “content” we’re talking about letters, blog posts, marketing materials, and other types of writing.